OUTRIGGER HOTELS & RESORTS
Waikiki Beachcomber Rebrand
A short stroll from the iconic sands of Waikiki Beach, this stylish oasis is conveniently located in the heart of Waikiki.
Outrigger Hotels and Resorts transitioned from managing the Holiday Inn Resort® Waikiki Beachcomber to transforming it into an Outrigger-branded property. To accompany the extensive $25 million renovation, a full revisioning of the brand was undertaken, with the goal to evolve the property into an upscale, urban oasis with a modern Hawaiiana elegance, inspired by the hotel’s ocean views and surrounding natural environment.
Services
Advertising
Brand Development
Brand Strategy
Brand Style Guide
Collateral Design
Creative Direction
Visual Identity
Online Advertising
Print Design
Print Production
Retail Product Development
Signage
See you at the pool!
Uniform Concept
B Original Series
B Comfy
Digital Advertising
Print Advertising