Case Study

Waikiki Beachcomber Rebrand​

OUTRIGGER HOTELS & RESORTS

Waikiki Beachcomber Rebrand

Outrigger Hotels and Resorts transitioned from managing the Holiday Inn Resort® Waikiki Beachcomber to transforming it into an Outrigger-branded property. To accompany the extensive $25 million renovation, a full revisioning of the brand was undertaken, with the goal to evolve the property into an upscale, urban oasis with a modern Hawaiiana elegance, inspired by the hotel’s ocean views and surrounding natural environment.

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