Waikiki Beachcomber Rebrand
A short stroll from the iconic sands of Waikiki Beach, this stylish oasis is conveniently located in the heart of Waikiki.
Outrigger Hotels and Resorts transitioned from managing the Holiday Inn Resort® Waikiki Beachcomber to transforming it into an Outrigger-branded property. To accompany the extensive $25 million renovation, a full revisioning of the brand was undertaken, with the goal to evolve the property into an upscale, urban oasis with a modern Hawaiiana elegance, inspired by the hotel’s ocean views and surrounding natural environment.
Brand Style Guide
Retail Product Development